NYSB x SnoozeTech
Development of the website and backend affiliate management system for NY Safe Bets
Project Overview
Snooze Tech collaborated with New York Safe Bets (NYSB) to design and develop a comprehensive web solution tailored to their needs. This platform empowers NYSB to efficiently manage affiliate relationships, track performance, and optimise marketing strategies within New York State.
The project focused on creating a seamless user experience for both bettors and affiliate partners. It also included a robust backend system for tracking affiliate performance, managing commissions, and processing payouts. By delivering a solution that integrates sleek frontend design with powerful backend functionality, Snooze Tech has enabled NYSB to thrive in the competitive online betting market.
Key Features
Complete Web Solution
A fully responsive website that allows affiliates and users to engage with the platform seamlessly from any device.
Affiliate Dashboard
Affiliates have access to a dashboard where they can view real-time performance metrics, track referral links, and monitor earnings.
Real-Time Analytics
Affiliates can track clicks, conversions, and commissions in real time, giving them the insights they need to optimise their campaigns.
Affiliate Links Management
Easy-to-use tools for creating, managing, and sharing referral links that direct users to approved online betting platforms.
Commission Management
Automated calculation of commissions based on referral activity, including tracking of payouts and providing affiliates with payment history.
Regulatory Compliance
The platform adheres to State of New York regulatory requirements for online betting and affiliate marketing, ensuring compliance and transparency.
Challenges Overcome
• Complex Affiliate Link Management: One of the main challenges was building a robust system for managing, tracking, and reporting affiliate links and commissions. Snooze Tech overcame this challenge by developing a flexible and transparent affiliate tracking system with real-time reporting and analytics.
• Real-Time Data Processing: With multiple affiliates working on different marketing channels, ensuring that data on clicks, conversions, and commissions was updated in real-time was critical. The backend was optimised for high-performance data processing to deliver accurate information without delays.
• Regulatory Compliance: Adhering to the stringent regulations in New York's online betting space required careful planning and integration of compliance features. Snooze Tech ensured the platform was built with features that track user data, referral activities, and payments in compliance with the state’s laws.
The website’s sleek design, combined with its robust backend and real-time tracking capabilities, positions NYSB for ongoing success in the affiliate marketing space, supported by the innovative solutions and expertise of Snooze Tech.