Powering Affiliate Marketing Growth with Snooze Tech’s Data Lake Solution
Implementation of our Data Lake solution, a cloud-agnostic, high-performance data management platform tailored for marketing and affiliate-based business models. The goal was to unify data ingestion, storage, and analytics while enabling deeper insight generation at scale to fuel NYSB growth.
About the Client
New York Safe Bets is a fast-growing online platform dedicated to promoting licensed sportsbook and casino websites across the United States. The company generates revenue through affiliate partnerships by driving qualified traffic to regulated betting operators.
Challenge
As the U.S. betting market expanded and state-by-state regulation evolved, New York Safe Bets experienced a sharp increase in user data, affiliate traffic, campaign metrics, and compliance requirements. However, their existing data infrastructure could no longer support the scale, speed, or complexity of their operations. Key issues included:
Fragmented data sources across multiple third-party platforms, including CRM systems, ad networks, Google Analytics, and affiliate dashboards.
Delays in accessing consolidated performance metrics, affecting campaign optimisation and partner reporting.
Lack of unified data governance and scalability, hindering long-term strategic planning.
Increasing regulatory pressures to manage and store user behaviour data responsibly and transparently.
New York Safe Bets needed a secure, centralised, and future-ready solution to consolidate, analyse, and act on vast volumes of multi-source data.
Solution
Implementation of our Data Lake solution, a cloud-agnostic, high-performance data management platform tailored for marketing and affiliate-based business models. The goal was to unify data ingestion, storage, and analytics while enabling deeper insight generation at scale to fuel NYSB growth.
Project Scope and Implementation
1. Data Discovery & Strategic Alignment
Conducted a full audit of all data sources including affiliate platforms, customer journeys, ad campaigns, and CRM systems.
Identified key performance indicators (KPIs) relevant to affiliate revenue tracking, user acquisition, and partner compliance.
2. Deployment of Snooze Tech’s Data Lake
Deployed Snooze Tech’s in-house Data Lake solution, built to handle both structured and unstructured data.
Designed modular pipelines to collect real-time and batch data via secure APIs and ETL connectors, tailored to affiliate marketing environments.
3. Data Governance & Normalisation
Normalised and catalogued data across multiple sources into a centralised schema.
Introduced robust data governance frameworks, including metadata tagging, permission-based access, and audit trails to ensure transparency and regulatory alignment.
4. Business Intelligence Integration
Integrated the Data Lake with New York Safe Bets’ existing BI tools (including Power BI and Looker Studio) for real-time dashboards and partner-specific reporting.
Enabled campaign performance analysis, conversion funnel tracking, and revenue forecasting from a single source of truth.
5. Training & Internal Enablement
Provided training sessions and documentation to internal stakeholders, including marketing analysts and compliance officers.
Delivered a flexible architecture that could be scaled as new U.S. states legalise online betting and the platform expands.
Results
90% reduction in data aggregation time, enabling near real-time analysis of affiliate performance and revenue attribution.
Full visibility into multi-source traffic, allowing marketing teams to optimise campaigns with precise insights into user acquisition costs and ROI.
Enhanced compliance capabilities, with transparent audit logs and secure storage of sensitive user interaction data.
30% increase in partner satisfaction, due to faster, more accurate and customised reporting.
Future scalability built in, with infrastructure capable of handling millions of records from new partnerships and markets.
Conclusion
By deploying its own proprietary Data Lake solution, Snooze Tech empowered New York Safe Bets to turn raw, disorganised data into a strategic asset. The project not only enabled advanced analytics and operational efficiency but also positioned the client for sustainable growth in a highly competitive and regulated market.
This case highlights the adaptability and power of Snooze Tech’s Data Lake platform as a foundation for modern data-driven businesses operating in dynamic industries like affiliate marketing.
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